Helping you and your team increase your brand’s presence on Google
The aim of our SEO training is allow you to effectively manage your SEO efforts in-house and reduce the need to outsource.
As with anything worth doing properly, knowing where to focus your efforts is important.
SEO is no different.
Our training courses help you and your team apply your Search Engine Optimisation efforts as effectively as possible, and as a consequence, boost your exposure on Google and other search engines.
We’re not about ‘gaming the algorithm‘
What we help you with is understanding the signals that Google is looking for in order to give you a higher ranking in their search results. It’s not about uncovering some mythical ‘secrets’ that will magically get you ranked higher.
What will you learn?
What Google is looking for
The fundamental determiners which Google uses to rank a website.
On-page optimisation
How the structure of your content play an important role in determining visibility.
Off-page optimisation
Building your brand’s presence outside of your website to drive traffic.
Understanding your results
Knowing which analytics to focus on and areas which need attention.
Who we’ve delivered training and SEO support to
Our approach to training
Online or at your location
Our training is delivered either online or at your place of work.
Reference documents
We’ll provide you a raft of supplementary training guides.
No waffle
We deliver in plain English without unnecessary complexity.
Follow-up support
We’ll help you with any questions you may have after your training.
Meet your instructor
Iain Beaumont has worked with brands over the last 4 years to improve their presence online through SEO.
His continual drive to dig deeper into how search engines analyse websites and engagement with the SEO community means he has an intimate understanding of what works and what doesn’t.
With search algorithms constantly changing and old techniques falling by the wayside, Iain is able to provide an up-to-date methodology which has proven to be highly effective.
Course outline
Introduction to SEO
- What is SEO
- Why are rankings important?
- How do search engines work?
- How do people search online?
- What factors determine where a website ranks?
- Common SEO obstacles
Conducting Research
- Keyword research
- Audience research
- Competitor research
- Redundant tactics
On page SEO
- On page elements
- On page content
- E-E-A-T
- Optimise for keywords or topics?
- Image & video optimisation
- Google and AI content
- User experience and SEO
Introduction to links
- Internal links
- Menus & navigation
- Category pages
- Landing pages
Off page SEO
- External links
- Backlink authority
- How to get backlinks
- How to create linkable content
- How to do a backlink audit
- Let’s check your backlinks
- Disavowing toxic backlinks
- Monitor rankings & progress
Introduction to analytics
- Common misconceptions
- Essential analytical tools & software
- Recovering from a drop in rankings
- Issues to check
Frequently asked questions
Who will benefit from the training?
Our SEO training has been designed to be of benefit to the following audiences:
- Marketing directors and managers
- In-house SEO managers
- Marketing assistants
- Copywriters & content creators
You may already have some experience of SEO, but it is not necessary for the course.
Do you offer training throughout the UK?
Absolutely. We are based in Oxford but travel across the UK to deliver SEO training to teams.
For training at your premises, our prices include travel costs to locations within a 60-mile radius of central Oxford. This includes London, Birmingham, Bristol, Southampton and Leicester.
For distances over 60-miles, an additional charge may be applied.
Obviously for online training there is no additional charge for travel.
What can we expect from the training?
Our training is focused on giving you the necessary skills and expertise to tackle SEO in-house. It is delivered through a combination of theory, practical tasks and confirmation exercises to ensure that students & attendees are able to confidently execute SEO actions that will make a tangible improvement to your website.
Most of all, we create a supportive environment which removes jargon, simplifies actions and gives real-life examples of how approaching SEO correctly can deliver great (and long-lasting) results.
We also provide a comprehensive package of helpful guides to help you on your SEO journey.
What about technical SEO?
Whilst technical SEO plays an important role in how search engines view your website, it is a module we teach separately, as it is heavily focused towards website developers and technical support teams.
If you would like support specifically on technical SEO, please get in touch and we can deliver bespoke training to your team.
How long is the training?
Our training schedules typically run from 10:00 am through to 4:30 pm, with plenty of breaks throughout the day. This allows delegates plenty of time to understand each topic, conduct practical exercises and ask as many questions as they want.
We recommend all delegates attend the training with a laptop to hand for practical demonstrations.
Why choose VUMO to provide your SEO training?
- Run by an experienced SEO practitioner with over 10 years experience in running SEO campaigns for companies and organisations.
- Courses are run specifically for your organisation and you are guaranteed personal support throughout the course.
- Training can be delivered on-site at your location, so no additional travel and expense costs for your employees.
- You’ll receive the most up-to-date insights into how Google search algorithms work
- Course notes and support material provided on all topics covered by the training.
- 3 months support to help answer any questions you may have.
We’re Ready To Help
+44 1865 803432 // +44 7990 521719
